I am a Product User Experience Designer with 12+ years of work experience with a specialized Master's degree in Human Computer Interaction from University of York, UK. Extensive experience on Enterprise Products, and also mobile web, print. Clients include SLB, AIG, ING, World Bank, Fidelity, Reuters, CMP Media, Air Asia to name a few. Domains such as Oil & Gas, Healthcare, Banking, Insurance, Media, Travel, E-commerce, both onsite and offsite across, Japan, India, US, UK, Singapore. I am also a Certified ScrumMaster®. Member of Accessibility Association (IAAP – International Association of Accessibility Professionals)
I started my career from Design & Drafting for mechanical designs, and I am very happy that "design" has always been my way of life, no matter I design for web, mobile, print or industry. Making things simple from the complexity, and believing and working towards a goal that it solves many problems for the people who use it gives me a motivation to be part of it. Apart from designing I am also a very good artist with acrylics and sometimes my hands on photography. I volunteer to improve school systems, in ways that my design skills helps improve them. My two beautiful daughters and my loving husband have always been part of my design journey.
Giving back to the community has become part of me since I moved to US. I have been part of many NonProfit Organisations to help them with my experience and design skills, I am proud and continue to do this, that any small contribution will benefit them. Education and children is my prefered way of contribution, which I think is the best way we enhance our future generation.
Places I have lived, studied and worked in the last 10 years.
Clients, Projects & Companies I have worked with
My Attributes
Over the years, I have developed a lot of design skills, giving my personal attention
to the projects and its details by being reliable and professional.
Leads project teams to deliver effective design solutions within timelines, budget and scope.
Committed to designing experiences that are easy, simplified and more satisfying, by understanding the motivations and goals of real people, not users.
Communicates ideas clearly and persuasively across different audiences, while facilitating collaborative design sessions with multiple stakeholders and project team members.
Capable of seamlessly transitioning between the high-level strategic vision and the specific design details by accounting for every pinch, swipe and click that users will experience.
My Current Focus Areas
Design Leader
Leading cross-functional teams and ensuring alignment across stakeholders, managing direct reports, and mentoring junior design team members.
Strategy
Partnering with product managers and stakeholders and using design thinking methodologies to shape and define product vision and strategies.
Design
Applying core design skills as a hands-on designer; from the initial high-level ideation down to the final pixel-perfect design solution, keeping users/people in mind.
My Design Focus
User Research
Stakeholder Research
User Research
Persona Modelling
Journey Mapping
Requirements Definition
Information Architecture
Content Analysis
Information Design
Interaction Design
Conceptual Design
Scenarios and User Flows
Wireframing
Prototyping
Visual Design
Art Direction
Visual Styling
Illustrations
Design Deliverables & Activities
User Research
Stakeholder Research
Interviewing stakeholders to understand the business context, goals and vision in order to define the problem.
User Research
Conducting research activities such as 1:1 interviews or contextual inquiry based on the types of people identified in the persona hypothesis.
Persona Modeling
Synthesizing user research into personas that help define user needs, goals and requirements.
Requirements Definition
Defining and prioritizing both business and user requirements based on insights gained during research activities.
Information Architecture
Content Analysis
Facilitating open and closed card sorting sessions with multiple users to understand mental models for content organization and labeling.
Information Design
Developing information hierarchies and site maps based on tested IA models during card sorting sessions.
Interaction Design
Conceptual Design
Exploring various concepts through a process of ideation and sketching on whiteboards, paper and digital sketching.
Scenarios & Flows
Defining user scenarios and interactions across multiple interfaces to accomplish goals and tasks.
Wireframing
Developing visual representations of interface layouts, highlighting functionality and providing context around requirements.
Prototyping
Creating clickable experiences to iteratively test ideas and accelerate understanding amongst stakeholders and teams about the interaction details and functionality.
Visual Design
Art Direction
Designing visual languages and systems to help improve the product experience.
Visual Design
Creating detailed pixel-perfect designs of UI elements and modules across desktop and mobile experiences.