Digital Ordering for Store Owners
View Prototype Demo :
Digital Ordering for Store owners
Store Owners order products for their Store’s physical display from their native mobile business app or desktop.
Improved overall ordering experience that drive sales and profitability by saving time.
- Review UI UX Flows Ready for Production – Mobile & Desktop
- Review Design Assets; Liaison with stakeholders & teams
- Design Mobile Flow - Exploration & Design for Digital Ordering for Physical Displays
My Role
UX Designer - Remote
Our Team
Design Manager/ Design Team
Delivery Manager - Business/ Product
Development Team
Subject matter experts
My Deliverables
Heuristics Analysis
Customer Journey mapping
Pain points/ Opportunities
Wireframes / Multiple concepts
Atomic Design System
StyleGuide
Business Problem & Solution
PepsiConnect mobile app for pepsico store owners, will allow the store owners to learn more about PepsiCo products and get personalized offers within the mobile app and desktop application. They will be able to accumulate points for ordering PepsiCo products and use them to receive rewards. Pepsico wanted to update the new market registration process without the need of sms. And update the mobile app with various other feature updates. As the design was already done with an external team, it was brought in to Pepsico design team where I analysed the "ready to dev" designs by identifying gaps and recommendations. As the Pepsico team saw some gaps I helped updating the existing design to the needed features.
Feature updates I made to the mobile app :
- Design System Adoption
- The new registration process for the Columbia region
- Rewards flow
- Digital ordering - updates to adding products to the basket :
- Popup for every product added to add count
- One page to add the number of counts
Design Process
Customer Journey Touchpoints
Customer journey for registration process in various regions with sms feature and Store owner registrtaion high level user journey were updated to the digital ordering touchpoints. Painpoints and opportunities for storeowners were discussed with stakeholders and users - Online and offline touch points.
UI UX Heuristics Review
Overall UI UX heuristics reviews and also focusing on Product card - units per case Product cards, Basket, Pricing - all prices with VAT, Campaigns were analysed to come up with recommendations.
Multiple design concepts
With the insights from the review and feedback from stakeholders and users the design was conceptualised leveraging the existing flow and pattern. Various iterataion and concepts were analysed and received feedback to update them.
Digital Ordering Touchpoints
Analysed and updated the flow for the painpoints and opportunities for storeowners - Online and offline touch points.
